ABSTRACT
This article is devoted to the research of the verbal representation of local art-concepts (modernism in the 20-th century in Germany and Russia). With the purpose to build a structure of local concepts is described a semantic classification of characteristics of graphic frames, are analyzed their metaphoric actualization, emotional perception and affective evaluation as well.
Keywords: the phenomenon of intermediation, verbalization of local concepts, local definitions - point, line, shape, emotional perception.